About Us

A woman in a face mask holds a bottle of hand sanitizer, emphasizing health and safety measures during the pandemic.

About Dr. P’s Choice

From Patient to Healer: Dr. P’s
Journey to Revolutionize Psoriasis Treatment

Dr. P, a renowned Acupuncturist andDoctor of Oriental Medicine based in Orange County, has spent decadestransforming personal adversity into groundbreaking medical advancements. Hisstory is one of resilience, relentless curiosity, and an unwavering commitment to helping others.

A Childhood Marked by Psoriasis

Dr. P's journey began at the tenderage of 7 when he was diagnosed with psoriasis—a chronic autoimmune conditionthat affects the skin and often brings physical discomfort and emotionaldistress. For over 30 years, he endured the challenges of managing hiscondition. The flare-ups were unpredictable, and traditional treatments offeredlimited relief, leaving him with a deep understanding of the frustrations facedby psoriasis patients.

Handcrafted with Care

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Every jar of our Indigo balm and lotion is carefully handcrafted at our acupuncture clinic, blending traditional wisdom with natural, powerful ingredients. Each product is made with care, ensuring the highest level of quality for our patients.
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Describe your commitment to quality, mentioning that each product is crafted by hand, setting it apart from mass-produced items.

Natural Ingredients, Pure Results

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Describe your commitment to quality, mentioning that each product is crafted by hand, setting it apart from mass-produced items.
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Emphasize that your ingredients are natural, therapeutic, and sourced for their effectiveness in skincare, which enhances their trust in your product’s purity.

Small Batches, Big Benefits

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We create our balms and lotions in small batches, preserving the potency and integrity of each ingredient to deliver maximum benefits.
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This conveys exclusivity, freshness, and a quality-over-quantity approach.

Traditional Techniques, Modern Relief

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Inspired by centuries-old herbal remedies, our formulas are crafted to bring modern relief from psoriasis through natural, plant-based ingredients. Rooted in the healing principles of acupuncture and herbal medicine, our indigo-infused products are designed to soothe and restore.
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Connecting the product with traditional practices gives it credibility and aligns with customer expectations of holistic wellness.

Made at Our Clinic, Made for You

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From our acupuncture clinic to your home, each balm and lotion is a product of dedication and expertise, designed with your well-being in mind.
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Customers will appreciate the personal touch and professional expertise that comes with products made by practitioners who understand natural healing deeply.

100% Natural & Free of Synthetic Additives

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Our Indigo balm and lotion are made without artificial preservatives, colors, or fragrances—just pure, natural ingredients you can trust.
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Reassuring your customers about what’s not in the product is as important as what is, particularly for sensitive skin conditions like psoriasis.

Artisanal Quality in Every Jar

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We pride ourselves on the artisanal quality of our indigo products. Carefully handcrafted, each balm and lotion is infused with therapeutic herbs and is made with a touch of tradition and care.
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Artisanal quality communicates the value and expertise in each product, appealing to those looking for unique, high-quality skincare.